About
I'm a Technical Product Manager at Gentex Corporation, where I own the PLACE product line — a smart smoke and CO detection system that is Gentex's first consumer IoT product. It's the first B2C product at a company that had never had a dedicated PM.
Before product management, I spent eight years as an embedded systems engineer at DornerWorks, shipping firmware for medical devices. That background shapes how I work: I can read a schematic, understand a sprint, and still write a PRD that a designer actually wants to use.
At Gentex, there was no PM playbook, no analytics infrastructure, no user research practice, and no process for cross-functional alignment. Over two years I've built all of it from zero while managing a 20-person team across mobile, cloud, embedded, and UX.
The case studies on this site aren't organized by project. They're organized by type of PM work, because that's how I think about what I've actually done: I've been a data PM, a discovery PM, a GTM strategist, an AI tooling builder, and a culture-change agent — sometimes all in the same quarter.
I'm based in Grand Rapids, MI. Before engineering, I studied Screen Arts and Cultures at UMich — which turns out to be surprisingly useful for writing product narratives.
