Captain Unreasonable
How I earned the nickname "Captain Unreasonable" by refusing to ship a smoke alarm that would accidentally blast its self-test at full volume during setup — and what changed because of it.
I Fight for the Users
What it looks like to be genuinely user-driven inside a company that has never had to be, and why it matters more on a safety product than anywhere else.
Ship the Right Thing
How I replaced a waterfall requirements machine with a twice-weekly discovery process that aligned five engineering disciplines before a line of code was written.
Strategy Before Spend
How I built a go-to-market strategy for a connected safety device from scratch and used customer intelligence data to resequence where the organization invested its energy.
The Claude Brain
How I built an AI-powered product intelligence system from scratch, used it to make faster and better-evidenced decisions, and what I learned about the limits of a tool only one person can use.
The Walled Garden
How I built the strategic and financial case for Matter integration, sourced the expertise to execute it, got budget approval, and then watched a hardware constraint make all of it irrelevant.
Right Place, Right Journalist
How I recognized a market window, built a press relationship across three encounters at a conference, and landed PLACE's first major tech coverage without a PR team.
Building This Portfolio with Claude Code
The meta case study: how I used an AI-powered workflow to structure 2.5 years of PM work into a portfolio, and what it reveals about how I work with AI tools.