Resume

Lead product manager owning end-to-end strategy for PLACE, Gentex's first consumer IoT product—spanning mobile app, device firmware, go-to-market, and future roadmap. Operating with senior-level autonomy, self-directing product vision and installing industry best practices in an organization new to consumer products.

Product Strategy & Launch

• Introduced continuous improvement product strategy enabling rapid iteration on user feedback—a fundamental shift for an organization new to consumer products
• Identified and capitalized on market opportunity from major competitor's exit, securing product's first major tech press coverage in The Verge
• Quoted as product spokesperson discussing smart home integration roadmap
• Developed GTM strategy with analytical framework connecting star ratings to marketing efficiency and sales conversion, establishing product quality thresholds as prerequisites for scaling spend
• Translated strategy into quarterly outcomes framework with measurable KPIs—introducing outcome-based roadmap planning to the organization

User Research & Discovery

• Built AI-powered product knowledge base centralizing customer reviews, user feedback, and survey results for rapid insight generation
• Established continuous discovery practice with regular user interviews, in-app surveys, and usability testing to validate features before development
• Automated monitoring of online discussions to track product mentions, competitor activity, and emerging user pain points
• Led redesign of device voice menu system based on user research findings

Process Innovation

• Championed Discovery Workshop and Double Diamond process for cross-functional feature definition—now adopted by 2 additional product lines
• Developed AI-assisted workflow transforming workshop outputs into structured product requirements documents
• Built custom integrations enabling natural language queries for product insights and user analytics
• Evolved requirements culture from waterfall to agile, enabling engineers to iterate based on real-world learnings

Cross-Functional Leadership

• Aligned 20-person cross-functional team spanning cloud, mobile, and embedded engineering with UI/UX designers and external partners
• Coordinated with marketing, legal, and corporate finance on go-to-market strategy, compliance requirements, and business case development
• Established product analytics infrastructure enabling data-driven decision making for the first time—now tracking 2,000+ users across device and app
• Initiated regular syncs with customer support to improve product knowledge and surface user issues

Engineering consultancy where ambiguity was the norm—adapting to new clients, technologies, and domains while wearing multiple hats across firmware, hardware, and test.

Embedded Engineer III  03/23 – 09/23

• Developed firmware for prosthetic medical device
• Redesigned traceability matrices to improve cross-team workflows
• Authored test protocols ensuring regulatory compliance and requirement coverage

Embedded Engineer II  05/19 – 03/23

• Collaborated with customers and internal teams to define software requirements and verification plans for medical device projects
• Redesigned industrial tool user interface, improving usability and reducing operator errors
• Participated in cross-functional debugging efforts to resolve critical issues blocking product releases
• Migrated legacy system to FreeRTOS, improving real-time performance
• Led hardware circuit design and PCB layout for medical and consumer products

Embedded Engineer  05/15 – 05/19

• Developed embedded firmware in C for regulated medical devices using Test Driven Development
• Designed event logging system enabling field diagnostics and regulatory traceability
• Built firmware drivers for peripherals including analog front ends, position sensors, and battery interfaces
• Led hardware circuit design and PCB layout for medical and consumer products
• Designed and built capacitive touch panel test fixture enabling automated testing

Electrical Engineering Co-op  05/13 – 12/14

• Designed multi-layer high-speed PCB layouts
• Built internal tooling automating PCB design workflows and part number creation
• Enhanced Bill of Materials generator to support multiple design variants
• Created database review tool for verifying component symbols, footprints, and parametric data

• Founded and operated portrait photography business end-to-end: sales, marketing, client acquisition, service delivery, and finances
• Built repeat customer base through relationship management and consistent quality
• Ran in-person sales sessions, directly converting client interest into revenue

• Product Strategy Micro-Certification (05/24)
• Product Roadmapping Micro-Certification (02/24)

• Product: User Research, Continuous Discovery, PRD Development, Product Analytics, Agile/Scrum
• Tools: JIRA Product Discovery, ProductBoard, Mixpanel, Miro, Figma/Figjam, Claude Code
• Technical: Python, C, Embedded Systems, Data Visualization
• Research: Focus Groups, User Interviews, Survey Design, Usability Testing